It's something we get giddy about. Apple has mastered the concept. So have lovers and adoption agencies.
My point? We crave excitement and suspense. We dream about it. We salivate over it. We imagine ourselves possessing it. It's ours.
That's where brilliant marketing comes in. Appealing to our animalistic senses captures the imagination every time. We become like children. Anticipation heightens and interest grows like a weed... fast and furious.
Change your marketing... and you'll change your business. Boring is boring. Be bold. Be cutting edge. Make your WHY be a WOW! Create a sense of anticipation and you'll own them.