www.SouthernOregonLiving.com: Oregon: Grants Pass

Would You Build It Differently?

I read a thought provoking post about the evolution and adaptation of sea turtles.  It was a fascinating piece (Biggest Business Challenge: Escaping the Past) offering a unique perspective about doing business in today's ever changing world. The author asked the following question: 

"If you were to build your company today starting from scratch, for today's environment, would you build it differently?'' 

My answer is a resounding yes!  At the present time, I'm an owner and managing broker of a boutique real estate office in the Pacific Northwest.  Our bricks and mortar building is lovely and provides beautiful office space (with a kitchen to boot) for our agents to meet clients.  That's about to change!

One needn't possess a PhD to understand that technology has dramatically altered the course of our business.  Other industries have been quick to adapt, while our predominantly 50 and older crowd goes kicking and screaming.  I dare say... if we don't wake up and create a proactive approach to accommodating a forwardly mobile consumer, our prehistoric mindset will only perpetuate our self-inflicted path to extinction. 

I expect the usual commentary... 'But Mel, our 'value' as Realtors is substantial. Certainly our clients couldn't possibly transact a real estate deal without us.'  Yada, yada, yada.  I'm sure the mailman and the UPS guy (gender aside) are collectively echoing the same sentiments, while Amazon ponders the use of drones to drop ship packages to doorsteps within 24 hours of ordering. 

Some might say it's a lousy example to compare the real estate industry to the shipping industry.  Perhaps.  However, it would also be a stretch to limit evolutionary change and/or extinction to reptilian sea turtles.  No longer can we rest comfortably on our ancestral laurels, blissfully repeating... They need us... they really need us!  

Should conventional thinking become best practice?  History says no.  Perhaps it's time we do ourselves a flavor (fun/pun intended)... let's step inside our discomfort zone and create original thoughts on how our industry might look differently if we were to build it today.  Whether we like it or not, evolutionary change in business is inevitable.  If we don't build it, some other brain child like Zuckerberg will.  Then what?  

Would You Build It Differently? ~ Melinda (Mel) Peterson

 Real Estate Cafe LLC - Melinda Peterson

   Melinda Peterson - Real Estate Cafe LLC


Melinda Peterson ~ Principal Broker

The Naked Blogger





Specializing in Central & Southern Oregon

Residential, Commercial, Investment and Rural Properties 


Ashland * Bend * Medford * Grants Pass* Central Point * Eagle Point * Jacksonville * La Pine * Merlin * Redmond * Rogue River * Shady Cove * Sisters * Sunriver  


 Check out My Virtual Homes 

© 2014

25 commentsMelinda (Mel) Peterson • April 11 2014 06:49PM
Would You Build It Differently?
I read a thought provoking post about the evolution and adaptation of sea turtles. It was a fascinating piece ( Biggest Business Challenge: Escaping the Past ) offering a unique perspective about doing business in today's ever changing world. The… more
The Secret Sauce!
I walked through the door, dressed casually in my blue checkered flannel shirt, black leggings and furry boots. It was a rainy Sunday, and I would've rather lounged at home a little longer in my pjs with a warm cup of joe in hand. But, duty… more
Ya-Ya Sisterhood!
What do you call 40 years of friendship, sweatpants, no make-up, and divine secrets over dessert into the wee hours of the morning? Some call it crazy. I call it Ya-Ya Sisterhood. I consider myself an honorary member of the Ya-Ya club, along… more
Hard Hats for Humanity
Hard Hats for Humanity. There's no question, I can be a little hard-headed at times. Although, when it comes to helping others, I have a soft spot in my heart for humanity. Random acts of kindness inspire me. Last November, I had another… more
Praise The Lord & Pass The Ammunition!
PTL & Pass The Ammunition! Rest assured… I'm not going religious or postal on anyone (although, I consider myself a deeply spiritual gal). The title of this post happens to be the first video in my latest creation of The Sin Wagon Series, a… more
Candy is Dandy, but Liquor is Quicker!
Candy is Dandy, but Liquor is Quicker! I'm always amused by one-liners. Maybe you've heard this one before… it's new to me. A Portland REALTOR popped by my office to share some information about one of his listings. We were in the middle of an… more
The Dirty Little 4-Letter Word
The Dirty Little 4-Letter Word It's not uncommon for people to spew four-letter words when emotions run high and patience run low. When it comes to this dirty little four-letter word, there might be a little more brewing (than spewing) beneath… more
Bonfire Hearts
It only takes a spark to get a fire going… and soon all those around will warm up to its glowing. May the new year shine brightly in your hearts and home, and may the love of family and friends surround you with joy and happiness! Here's a video… more
We've Got a Latte Love to Give!
We've Got a Latte Love to Give! Recently, one of our local coffee franchisers in Southern Oregon was featured on Undercover Boss It was a heart-warming story about two brothers (Dane & Travis Boersma) who started their coffee business ( Dutch… more
Oh Baby, It's Cold Outside!
Oh Baby, It's Cold Outside! I woke up this morning to a bright light of snow beaming through my window. I caught Old Man Winter sneaking around in the middle of the night, and boy did he have a little surprise in store for me. My pipes are frozen… more