Real Estate Cafe - Breaking Free From The Giant. I did it... I finally took a leap of faith and started my own Real Estate Company, leaving the huge franchise (RE/MAX) behind. Nothing bad to say about RE/MAX. Some of my best professional years were with them. But, it's time for a change.
For years, I've had a passion for doing things out-of-the-box. God knows, I've bucked the corporate world more than once in my life. Now, I'm doing it again and I'm already loving it. My vision is clear... to create a boutique style real estate office that offers a bit of ambiance (hardwood floors, fireplace, and a red front door) and create a warm and inviting atmosphere for agents and clients to gather and chat about real estate over a yummy cappuccino. Real Estate Cafe is just that place.
In these crazy economic times, many of my colleagues have asked; "Why would you start your own company now?" The answer is; Why not! I have been paying RE/MAX over $20K a year for a 12x11 space. Granted, the views were great from the 2nd floor. But, when I sat down and analyzed where my business was coming from, I realized that it was from my website, personal marketing and SEO, and not as a result of the Brand. I know it's a gutsy move in this market, but I'm prepared to take my chances. For now, I'm happy as a clam :-)
Real Estate Cafe - Breaking Free From The Giant - Mel Peterson